Rains is a Danish lifestyle brand known for turning practical rainwear into clean, modern fashion. Its minimalist jackets, waterproof bags and travel accessories combine Scandinavian design with technical materials built for changing weather.
On Drezily, you can shop Rains online and explore rain jackets, backpacks, totes, travel bags, coats and accessories from multiple retailers in one place.
What Is Rains Known For?
Rains is best known for minimalist waterproof outerwear and bags. Instead of treating rainwear purely as technical gear, the brand applies a clean urban aesthetic to rain jackets, parkas, backpacks, weekend bags and accessories.
The signature look usually centers on simple silhouettes, muted colors and coated waterproof materials. That makes Rains particularly popular with shoppers who want weather protection without the traditional outdoors or hiking aesthetic.
Explore Rains rain jackets, Rains backpacks and Rains bags to browse the brand by category.
Where Is Rains From?
Rains is a Danish brand founded in 2012. The company began with the idea of reinterpreting the traditional rubber raincoat for contemporary city life.
Rains was founded by Daniel Brix, Philip Lotko and Kenneth Davids, and the brand remains closely connected to Aarhus, Denmark. Its design language combines Scandinavian minimalism with an urban, functional approach to outerwear and accessories.
The first Rains product was an oversized waterproof poncho. The following season, the brand expanded into a broader collection of waterproof apparel, bags and accessories.
Is Rains Waterproof?
Waterproofing is central to the Rains brand. Its core rainwear uses coated fabrics designed for wet weather, including the brand's signature matte polyurethane material as well as more technical multi-layer fabrics.
Not every Rains product has exactly the same technical construction, so shoppers should check the specifications of an individual style when waterproof performance is especially important.
Browse Rains waterproof jackets and Rains waterproof bags to compare current options.
Is Rains a Luxury Brand?
Rains is better described as a premium contemporary lifestyle brand than a traditional luxury label. Its products sit above basic rainwear in design and positioning but are generally priced well below major luxury fashion houses.
The appeal comes from the combination of recognizable Scandinavian design, technical function and relatively accessible pricing. For many shoppers, Rains offers a way to get a polished designer look in practical everyday outerwear and bags without entering luxury-level pricing.
Shop Rains by Category
Rains Rain Jackets & Coats
Outerwear is at the heart of the brand. Explore Rains rain jackets for classic waterproof silhouettes, or browse Rains long raincoats for more coverage.
The collection ranges from lightweight everyday rain jackets to longer coats, belted styles and more technical outerwear.
Rains Backpacks
Rains backpacks are among the brand's most recognizable accessories. Their appeal comes from clean shapes, minimal hardware and weather-resistant construction suited to commuting, school, work and travel.
You can also explore Rains waterproof backpacks if weather protection is your main priority.
Rains Tote Bags
For shoppers who prefer an open, everyday silhouette, browse Rains tote bags. Many styles combine the simplicity of a tote with coated materials and functional straps or compartments.
Rains Travel & Weekend Bags
Rains has expanded significantly into travel. Explore Rains weekend bags, Rains duffel bags and Rains travel bags for short trips, commuting and carry-on use.
Rains Boots & Footwear
Footwear is a newer extension of the Rains universe. Browse Rains rain boots and Rains waterproof footwear for the brand's minimalist interpretation of functional wet-weather shoes.
Rains Sale & Deals
Looking for Rains on sale? Drezily brings together products from multiple retailers, which can make it easier to spot current markdowns and compare prices across stores.
The available discounts change as retailers update inventory, colors and seasons. Previous-season jackets, backpacks and bags may be marked down while newer releases remain full price.
Shop Rains sale and price drops to explore current discounted styles.
Shopping tip: if you like a particular Rains silhouette but are flexible on color, compare different versions. Neutral or seasonal shades of the same jacket or bag may have different prices across retailers.
What's Trending at Rains Right Now?
Rains continues to expand beyond the classic raincoat into a broader urban-outdoor wardrobe. Its current collections combine familiar waterproof essentials with more technical outerwear, travel products and footwear.
Technical Rainwear
More performance-oriented fabrics and multi-layer constructions are becoming increasingly visible alongside the brand's signature coated rainwear. Explore Rains technical jackets for more performance-focused options.
Longer, Relaxed Silhouettes
Long raincoats, oversized shapes and relaxed layers continue to fit naturally within the Rains aesthetic. These styles work particularly well for city commuting because they can layer easily over workwear, knitwear and casual outfits.
Travel Bags
Weekend bags, duffels, cabin bags and tech-friendly luggage have become an important part of the Rains assortment. Browse Rains travel bags if you like the brand's aesthetic but don't necessarily need rainwear.
Waterproof Footwear
Rains has moved further into footwear with modern rain boots and weather-ready shoes that translate the same minimal aesthetic into wet-weather footwear.
Utility Bags for Everyday Life
Messenger bags, bum bags, laptop bags and hybrid tote-backpacks reflect the brand's focus on practical urban movement rather than purely outdoor adventure.
Who Is Rains For?
The Minimalist Dresser
If your wardrobe revolves around black, navy, beige, grey and other neutrals, Rains fits naturally into a minimalist aesthetic. The silhouettes are generally clean enough to work without dominating the rest of an outfit.
The City Commuter
Rains is particularly relevant for shoppers who walk, bike or use public transit. Waterproof outerwear and practical backpacks are designed around moving through unpredictable urban weather.
The Practical Fashion Shopper
If purely technical rainwear feels too outdoorsy but fashion coats don't offer enough weather protection, Rains sits comfortably between the two.
The Frequent Traveler
Weekend bags, duffels, backpacks and compact accessories make the brand useful for travelers who prefer simple, coordinated luggage with an understated look.
The Scandinavian-Style Shopper
Rains appeals naturally to shoppers drawn to Nordic design: clean lines, functional details, restrained color and pieces intended to work across multiple situations rather than one specific occasion.
How to Style Rains
For commuting: wear a long Rains jacket over trousers, sneakers and a streamlined backpack.
For a casual weekend: pair a shorter rain jacket with straight-leg denim, a knit and waterproof boots.
For travel: coordinate a Rains backpack or weekend bag with simple neutral separates for an understated airport look.
For work: choose a minimal black or navy coat that can layer over office clothing without looking like traditional outdoor gear.
For rainy days: combine a waterproof jacket with a Rains rain boot or weather-ready shoe for a more cohesive look.
Does Rains Have Physical Stores?
Yes. Rains has a growing network of physical retail spaces across the U.S., Europe and other international markets. In New York, the brand operates locations including a flagship at 575 Madison Avenue, as well as stores around Moynihan Train Hall and Lafayette Street.
Rains also operates stores in cities including London, Amsterdam, Stockholm, Berlin, Hamburg, Dublin, Brussels and Vancouver, among others. Store availability continues to change as the brand expands.
If you're primarily comparing styles and prices, Drezily lets you browse Rains products across multiple retailers online in one place.
If You Like Rains, Explore These Brands
If you like Rains because it combines minimal design with practical weather protection, several other brands are worth exploring depending on which part of the aesthetic appeals to you most.
Stutterheim: Scandinavian Rainwear
If the clean Scandinavian raincoat aesthetic is your favorite part of Rains, explore Stutterheim rain jackets. The Swedish brand also focuses on minimalist waterproof outerwear with an urban point of view.
Hunter: Classic Wet-Weather Style
If you are primarily shopping for rain boots and functional wet-weather accessories, browse Hunter rain boots. Hunter leans more heritage than minimalist but serves a similar weather-focused shopper.
Barbour: Heritage Outerwear
If you like practical outerwear but prefer a more traditional British aesthetic, explore Barbour jackets. Barbour offers weather-ready outerwear with more heritage detailing and texture.
Helly Hansen: More Technical Performance
If function and weather protection matter more than minimalist fashion, browse Helly Hansen rain jackets for a more technical outdoor interpretation.
Why Shop Rains on Drezily?
Drezily brings Rains products from multiple retailers into one place, making it easier to compare rain jackets, bags, backpacks, travel styles, prices and current markdowns.
Explore the full Rains collection on Drezily and use Drezily's AI shopping tools to discover similar weather-ready styles from other brands.
