MOTHER THE CONCERT GRAPHIC SWEATSHIRT

About The Brand Famous for its irreverent attitude, Mother was founded in 2010 by denim-industry veterans Lela Becker and Tim Kaeding. Everything designed under the label evokes the feeling of growing up in California in the '70s-carefree and just a little rebellious. The name represents the brand's juxtaposition of hard and soft, as the word "MOTHER" can be both nurturing and a cuss. Above all else, MOTHER is determined not to take itself too seriously and encourages its wearers to do the same.Features