Willa pintucked floral-print cotton dress

The items we sell are all things that we wear ourselves, says O Pioneers' co-founders, Clara Francis and Tania Hindmarch, who hope that you love them as much as they do. Made from end of stock Liberty cotton, this floral 'Bessie' dress has a ruffled collar, puffed sleeves and the label's signature large side pockets. Don't save it for best, wear it as often as you can.

Bessie ruffled floral-print cotton midi dress

Claudette ruffled floral-print cotton mini dress

Susie ruffled floral-print cotton mini dress

Jemima patchwork floral-print cotton mini dress

Founded by Clara Francis and Tania Hindmarch, O Pioneers creates whimsical collections inspired by a shared love of nostalgia and the kind of vintage finds you simply can't stop talking about. Made from two different types of end of stock Liberty floral cotton, this 'Cecelia' maxi dress has romantically flounced sleeves and the brand's signature roomy side pockets.

Cecelia ruffled floral-print cotton maxi dress

Designers Clara Francis and Tania Hindmarch wear each of O Pioneers' effortless dresses themselves. Locally made in the UK, this 'Tania' design is cut from needlecord cotton with floral Liberty prints and features ruffles along the collar, cuffs and hem. Unfasten a few of the buttons for a more relaxed look.

Tania ruffled floral-print needlecord cotton midi dress

This version of O Pioneers' 'Clara' dress comes in a mini length, so you can show off your favorite patterned tights or ankle boots. Cut from smooth cotton-poplin, it's softly gathered at the waist and has a ruffled collar framed by puffed sleeves. The nocturnal Liberty print is composed of beautiful wildflowers.

Clara ruffled floral-print cotton-poplin mini dress

Clara ruffled floral-print cotton-poplin midi dress

Tania ruffled floral-print cotton-poplin mini dress

You're bound to find the perfect dress in O Pioneers' collections - every style is inspired by the joy of dressing up. Cut from crisp cotton-poplin, this 'Polly' dress has a voluminous Pierrot collar and delicate ruffles at the sleeves. The painterly Liberty print looks so striking against a black backdrop.

O Pioneers Dresses

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